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Glossary

Messaging API Glossary

Definitions for iMessage, RCS, A2P, CPaaS, and more.

Standard

RCS

Rich Communication Services. The next-gen SMS with read receipts, typing indicators, and rich media.

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Compliance

A2P Messaging

Application-to-Person messaging. How businesses send automated SMS — and why it requires 10DLC registration.

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iMessage

Blue Bubble

The iMessage indicator. Blue bubbles mean higher response rates, read receipts, and no carrier filtering.

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Developer

iMessage API

An API that lets developers send iMessages programmatically from any app or service.

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AI

MCP (Model Context Protocol)

Anthropic's open standard that lets AI models connect to external tools like Sendblue.

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Category

CPaaS

Communications Platform as a Service. The category that includes Twilio, Vonage, and Sendblue.

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